How do Britons define ‘luxury’ fashion?
14 Jul 2017
How do Britons define ‘luxury’ fashion?

Luxury means different things to different people. For some, a product simply needs to have a prestigious brand name, but others may demand hyper-exclusivity or the use of exotic materials. Canvas8 spoke with 20 Britons to discover how they define luxury in terms of clothes and accessories.

Hannah Elderfield

Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.