The beauty industry is obsessed with youthfulness, but with only 3% of women over 40 using make-up to look younger, they’re finding it difficult to relate to many brands. Can Beauty Dossier inspire them to break out of their beauty rut with an online course tailored to a mature market?

Brazil is famed for its beautiful people, but its elderly population has been shut out of traditional conceptions of beauty and the cosmetics industry in turn. Elza Soares, the legendary queen of samba, is fighting for revamped beauty ideals and a newfound respect for older people.

Why are Brazilians splashing on beauty services when they’re skint? What’s got them bringing the bar into the home? And why are family dynamics changing so drastically? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Brazilians in 2016.

Forbidden love affairs and family dramas make up the fabric of Brazil’s most beloved form of entertainment – the telenovela. But these shows are more than light viewing; the sheer size of their audiences give them huge influence over Brazilian society, driving sales and social change alike.