What makes Brazilian telenovelas so influential?
14 Jan 2016
What makes Brazilian telenovelas so influential?

Forbidden love affairs and family dramas make up the fabric of Brazil’s most beloved form of entertainment – the telenovela. But these shows are more than light viewing; the sheer size of their audiences give them huge influence over Brazilian society, driving sales and social change alike.

Beth McLoughlin

Beth McLoughlin writes about location technology, electric cars, and urban mobility for HERE Technologies. She was based in Rio de Janeiro for five years, working as a correspondent for The Guardian, BBC Online, and Aeon on topics including crime, technology, and politics. As a copywriter she has worked for Saatchi & Saatchi and brands such as Pampers, Oracle, and British Gas. She is a keen boxer who is writing a book about female fighters around the world and throughout history.