Brazil is famed for its beautiful people, but its elderly population has been shut out of traditional conceptions of beauty and the cosmetics industry in turn. Elza Soares, the legendary queen of samba, is fighting for revamped beauty ideals and a newfound respect for older people.
Waltz to the front of a line in a shop in the UK, and you'll receive plenty of dirty looks for committing such a social gaffe. But in Brazil, it’s the law – for seniors, at least. Businesses are required to give special attention to older customers and allow them to buck the line anywhere, anytime.
In Brazil's diverse society, there’s no single definition of beauty that applies to everyone. Its different social classes have created a variety of ideals and beauty icons. But how do Brazilian women decide what ideals to aim for, and how are they trying to achieve them?
The beauty industry is obsessed with youthfulness, but with only 3% of women over 40 using make-up to look younger, they’re finding it difficult to relate to many brands. Can Beauty Dossier inspire them to break out of their beauty rut with an online course tailored to a mature market?
Mister Brau burst onto Brazilian TV screens in 2015 starring a singing, dancing, black pop-duo. The real-life couple, often described as Brazil's Beyoncé and Jay-Z, are the first black couple to star in a Brazilian soap and may be changing the face of TV for good.