Just off Melbourne’s über-cool Brunswick Street, hipsters are queuing outside cult café Smith & Deli. But while the menu might be based on New York-style cuisine – pastrami sandwiches and home-cooked lasagne – here, things are a little different. Everything sold at Smith & Deli is 100% vegan.

60% of Brazilians say they exercise to stay in shape, while 41% ensure vegetables make up half of every meal. The Brazilian health food market might be underdeveloped right now, but with interest in health and nutrition growing across the country, it’s poised for expansion.

The first South American Michelin Guide highlights 17 restaurants based in Brazil, putting the country's cuisine squarely on the map. From food truck festivals to gourmet burgers with a South American twist, the new Brazilian flavour goes far beyond beans and rice. So what’s getting served up?

Seitan and Fabanaise – that’s ‘wheat meat’ and mayonnaise made with chickpea water – might not have reached the shelves of the average Tesco yet, but veganism is infiltrating the mainstream. How can companies step up to meet the needs of more than half a million Brits who are vegan?