E4 ‘switch off’: getting Gen Y off the sofa and into polling stations
E4 ‘switch off’: getting Gen Y off the sofa and into polling stations

In a bid to get Britain's young people down to the polling station, Channel 4 is hitting them where it hurts – the 8.7 million 16- to 34-year-olds that watch E4 will have to go without on election day. But will depriving Gen Y of their favourite channel be enough to get them to engage with politics?