Most teen-pop hits telling tales of crushes, clothes and parties aren't written by teenagers. Songwriter Lorde, an actual teenager from New Zealand famous for her song Royals, is changing that with her authentic representations of life as a teen.

Sidestepping conventional cornerstones of adulthood like a stable job or homeownership, 20-somethings are eager to explore who they want to be and evade responsibility for a while. But how do you figure out a generation that can't keep still?

Following the success of The Hunger Games, a frenzy has emerged around the next big thing in young adult fiction - and it's increasingly dystopian. How might brands tap into the underlying desires for a new kind of hero?

The desire to own and drive your own car used to be a life-defining characteristic for young Brits – but its importance is fading. And it’s the same case in other countries too, from the US and Germany to Japan and Australia. But why? And how is the car industry responding?

Illustrating the pitfalls, embarrassment and neurosis of life as an young adult in New York, Emma Koenig’s famous self-deprecating blog strikes a chord with a generation coming to terms with the widening gap between ambition and circumstance.

How can Gen Y claim to be nostalgic about something that happened a year ago? Jenny Winfield puts forward a new definition of nostalgia inspired by Gen Y’s proclivity for digital memory making, with some clear insights for brands.

Rebellious fashion brand Diesel is encouraging people to go offline. Is this just controversy for controversy’s sake or does it reflect a real and growing disillusionment with online experiences?

Adults are trying to regain something of their childhoods, spurred on by a desire for certainty, creativity and an escape from responsibility. But as ‘Innocent’ discourses become well-trodden, brands are seeking new ways to help them regress.