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  • How is no-and-low wine competing with full-strength expressions?
  • How is no-and-low wine competing with full-strength expressions?
    Cottonbro (2020) ©
REPORT

Why is wine thriving among wellness fans?

The no- and low-alcohol segment has seen steady growth thanks to a rise in mindful, health-conscious consumption, and while it’s lagged behind the more successful beer and spirits categories, demand for no-and-low wine is on the rise. But what do drinkers expect from a less intoxicating tipple?

Location United Kingdom

Scope
Interest in the no- and low-alcohol drinks category has been rising steadily over the past few years, mostly due to a wider shift towards healthy eating and drinking. And while beer brands have been leading the charge in this space, with brewers big and small producing new variants aimed at both teetotallers and those cutting back on their booze, a Wine Intelligent report notes that there is an “unmet consumer need” when it comes to no- and low-alcohol wine, demonstrating ample potential for growth. [1][2]

The category is, indeed, on the rise across both ...

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