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  • How are couple’s relationship rituals evolving during the pandemic?
  • How are couple’s relationship rituals evolving during the pandemic?
    Ketut Subiyanto (2020) ©
Science

Date night?! The science of relationship rituals

For many couples, lockdown has put a strain on their relationship – almost half of Americans say it’s been tricky to keep the spark alive. Canvas8 spoke to Ximena Garcia-Rada, doctoral candidate at Harvard Business School, to learn how relationship rituals can act as powerful commitment tools.

Location Global

Scope
From serial daters to committed lovers, the COVID-19 pandemic has affected all kinds of relationships. Hoping to help spice things up, Box42 is an experiential date-night subscription box for couples. Launched in the summer of 2020, it comes complete with activities, snacks, song suggestions, and a dinner menu – each month, the box is curated around a themed date night idea, like a cosy campfire or the Funfair. With date nights out swapped for date nights in – whether down to financial constraints, governmental regulation, or general fears over safety – couples are ...

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