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  • How is Future Skin tapping skintellectuals and beauty buffs?
  • How is Future Skin tapping skintellectuals and beauty buffs?
    Kao Corporation (2019) ©
CASE STUDY

Future Skin: tech innovation for beauty buffs

Perfect skin may feel like a distant reality for many, but Future Skin is making it more achievable. The brand’s futuristic diffuser-delivered skin masks cover blemishes and give the face a flawless finish, showing that merging tech and beauty offers covetable, science-backed innovation.

Location Central - East Asia / Oceania

Scope
Perfect skin has no shortage of practical or symbolic benefits – a bad complexion bars us from beauty, the absence or presence or wrinkles are though to give insight into our social class, and, on an unconscious level, it even takes on moral dimensions, with people judged as unhealthy or unclean for anything short of dermal radiance. [1][2] But as we undertake the quest for beautiful skin, brands have often stayed short of suggesting a fully synthetic spray-on face to layer over one’s own. Until Future Skin, which acts as a wearable ...

Canvas8

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