The beauty sector has evolved from an aspirational pursuit of perfection, to celebrating uniqueness and encompassing health and wellness. But as Gen Zers expect the products they buy to align with their values, beauty brands are having to go deeper below the surface to engage them.
Aaron King is account director at influencer marketing agency, ITB Worldwide.
Jenefer Palmer is the founder and core product formulator at OSEA cosmetics, which creates all-natural skincare and cosmetics products.
Margarita Sidorova founded Frontier Cosmetics in 2016. A very creative and innovative professional, Margarita specialises in research and development, creation of unique formulations and production of high-quality haircare, skincare and decorative cosmetics.
Mica Anthony is a content writer with a passion for fashion and all things beauty, who has written for the likes of gal-dem and WAVE Magazine. When she’s not trawling social media for her next fashion look, she’s expanding her Depop empire or discovering an emerging music producer.
In just over a decade, eyewear has become a vital fashion accessory, loved by both the short-sighted and those with 20/20 vision. As D2C brands and lower prices democratise the sector, people are experimenting in radical ways, with some changing their eye colour as they would their clothes.
From cruelty-free shampoo to vegan make-up, ethical consumerism is challenging the transparency of the beauty industry – and Sainsbury’s is getting in on the action. Relaunching in 2018, Boutique is the retailer’s own brand, a 100-strong make-up range packed with vegan ingredients.
From cutting their hair short and wearing glasses on TV to smashing their cosmetics, many South Korean women are rebelling against strict beauty standards. Online movement #escapethecorset is battling against the country’s traditional cultural ideals and highlighting other feminist issues.
The natural hair movement has seen many black women cast off their wigs, weaves and relaxers, yet the media’s focus on women with longer, looser curls has been obvious. Now, women are proudly opting for shorter, natural styles. How will this impact the black beauty industry?