How are beauty brands going beyond skin-deep?
23 May 2019
How are beauty brands going beyond skin-deep?

The beauty sector has evolved from an aspirational pursuit of perfection, to celebrating uniqueness and encompassing health and wellness. But as Gen Zers expect the products they buy to align with their values, beauty brands are having to go deeper below the surface to engage them.

Aaron King

Aaron King is account director at influencer marketing agency, ITB Worldwide.

Jenefer Palmer

Jenefer Palmer is the founder and core product formulator at OSEA cosmetics, which creates all-natural skincare and cosmetics products.

Margarita Sidorova

Margarita Sidorova founded Frontier Cosmetics in 2016. A very creative and innovative professional, Margarita specialises in research and development, creation of unique formulations and production of high-quality haircare, skincare and decorative cosmetics.

Mica Anthony

Mica Anthony is a content writer with a passion for fashion and all things beauty, who has written for the likes of gal-dem and WAVE Magazine. When she’s not trawling social media for her next fashion look, she’s expanding her Depop empire or discovering an emerging music producer.