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  • What do Americans want from in-home fitness brands?
  • What do Americans want from in-home fitness brands?
    @getthemirror | Twitter (2020) ©
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What are Americans doing to stay fit under lockdown?

With many Americans facing long stretches of time indoors during the COVID-19 outbreak, they’re turning to technology to keep them healthy, connected, and entertained. How are digital fitness brands and platforms and virtual trainers helping people in lockdown to stay physically active?

Location United States

Scope
The video centers on a woman in her mid-thirties, sitting cross-legged on a yoga mat. She smiles and waves at her 6.6 million YouTube subscribers. This is Adriene Mischler, ‘the people’s yogini’, from Austin, Texas. [1] In the midst of the coronavirus pandemic, her video tutorials have never been more in demand. “The beauty about the home practice is it’s yours,” says Mischler, addressing the thousands of her viewers now confined to their homes. “Yoga practice is the perfect antidote to feeling unbalanced and uneasy.” [2]

While the number of people exercising at home ...

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