TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.

The wealth of info available online has made it so businesses can no longer hide behind false displays of virtue. But how do people react when a brand they like steps out of line? Canvas8 surveyed 4,400 Britons and spoke to eight people to learn how they use their voices and wallets stand up for their values.

Is Facebook ‘over’? How can brands avoid accusations of woke-washing? What does the future of podcasts look like? And how are we becoming more mindful of our social media usage? In this part of the 2020 Expert Outlook, we speak to four experts about how people are interacting globally.

The divide in America’s political landscape has many feeling uneasy about their place in society, and media companies are tapping into this uncertainty to foster a sense of community. Among them is 63red, a platform for conservatives to find news and brands that reflect their worldview.

Predominantly found on TikTok, e-girls are redefining what it means to be a female gamer, tackling the prejudice this community faces with weird, self-aware, and ironic humor. How exactly did this subculture arise, and what can these girls teach brands about Gen Z’s favorite new social platform?

Gamers in search of compelling video content may flock to Twitch and YouTube, but Discord has become the platform of choice for those seeking a community they can easily drop in and out of, offering spaces in which to arrange play sessions, discuss tactics, and bond with others over a shared hobby.

Twitch has established itself as the leading player in live gaming coverage, but it’s not the only thing drawing people back on a daily basis. As the platform’s content has diversified beyond esports, the interactions between streamers and viewers have made into a hub for community and discussion.