Is Facebook ‘over’? How can brands avoid accusations of woke-washing? What does the future of podcasts look like? And how are we becoming more mindful of our social media usage? In this part of the 2020 Expert Outlook, we speak to four experts about how people are interacting globally.
Lee Rainie is the director of internet and technology research at Pew Research Center. He is also the co-author of Networked: The New Social Operating System and five books about the future of the internet.
John Harrington is the UK editor of PRWeek, where he writes about the biggest issues facing the PR and communications industry, from the rise of call-out culture to the growth of micro-influencers.
Jacob Quirke is a senior account manager at JC Social Media, which helps companies grow their brands and create an online presence using social media.
Claire Diaz-Ortiz is an author, keynote speaker around digital media, and was an early employee at Twitter. She has spoken at the United Nations, the Rockefeller Foundation and the Mashable Social Good Summit, and is the author of Social Media Success for Every Brand.
Katy Young is a Canvas8 senior behavioural analyst. She has a degree in American Studies and Film and an MA in Journalism. Her interests include wild swimming, thinking of podcast ideas and singing in an all-female choir.
The Joe Rogan Experience has quickly become one of the most popular podcasts on the iTunes Store and a fan favorite for listeners across the country. So how does Rogan maintain his image as a paragon of modern masculinity, while also avoiding the pitfalls of today’s call-out culture?
With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.
User confidence in social media giants has been plummeting in the wake of data privacy scandals and the rise of ‘fake news’. As a result, many are choosing to connect with like-minded individuals in micro-spaces that they believe can offer better security and a sense of community.
Social media platforms have enabled fans to feel closer to their idols than ever. By managing direct messages with a mass audience, LA-based Community helps celebrities dodge call-out culture and satisfy an increasing demand for genuine communication through direct text messaging.