Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?
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Adrian Hoole is head of customer engagement at Proximity London. He specialises in the practical application of behavioural economics for brands, including the BBC, Lloyds Bank and Volkswagen.
Joey Bartolomeo is an editor, writer, consultant, and former executive editor of Seventeen magazine. She has more than 20 years of experience as a magazine writer and editor, covering entertainment, fashion, beauty, and fitness. She has held staff positions at Self, People, Us Weekly, Allure, Harper's Bazaar, and Condé Nast Women's Sports & Fitness (originally Condé Nast Sports for Women).
Josh is XYZ University's director of Gen Z Studies, an international keynote speaker, co-author of XYZ University's research papers 'Ready or Not – Here Comes Z' and 'Teaching Gen Z: Everything we wish schools knew about our generation and education', and he's the host of The Gen Z Podcast.
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.
