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  • How are Gen Zers watching TV?
  • How are Gen Zers watching TV?
    Nick Fithen (2019) ©
REPORT

What do Gen Zers want from the small screen?

Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?

Location North America / Northern Europe

Scope
“An indulgent spectacle, taking metaphoric liberties with some of its most dramatic turns,” said Palmer Haasch, a New York City-based Gen Zer and writer specialising in TV, fandom, and internet culture, of HBO’s Euphoria. [1] The show, where the US high school characters, mostly all IRL influencers with millions of Instagram followers, deal with issues of drugs, sex, and violence, delivered 1.2 million viewers across the cabler's multiple platforms, including just over 500,000 who tuned in to the live broadcast, when it aired. [2]

Euphoria was much acclaimed not only for its ...

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