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  • How is Frida Mom catering to new mothers?
  • How is Frida Mom catering to new mothers?
    Liana Mikah (2018) ©
CASE STUDY

Frida Mom: playful products for postpartum recovery

Frida Mom caters to the millions of women in the United States who become new mothers every year. Helping them to navigate the physical discomfort of the fourth trimester, the brand offers a collection of female-focused products that playfully address the needs of postpartum bodies.

Location United States

Scope
When Chelsea Hirschhorn gave birth to her second child in 2016, she was as disenchanted with the recovery process as she was after the first time. “Nurses were still stuffing a size 5 baby diaper with ice and taping it between my legs onto a wee-wee pad,” she says. “It was equally as archaic as it was when my mom gave birth and the fact that nothing had changed … was disappointing.” [1] The entrepreneur had already founded Fridababy two years before to help parents tackle the poop, vomit, and snot that comes with ...

Canvas8

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