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  • How do Gen Yers approach perfume purchasing?
  • How do Gen Yers approach perfume purchasing?
    Caique Silva (2017) ©
CASE STUDY

Scentbird: a subscription box for fine fragrances

Subscription boxes have transformed the way many Americans stock up on everyday essentials, – from make-up to toilet paper to snack packs. Scentbird is adapting the model for the modern fragrance buyer, giving them access to hundreds of designer scents for a relatively low monthly cost.

Location United States

Scope
Subscription boxes have transformed the way many Americans stock up on everyday essentials, with 15% of online shoppers nationwide signed up to at least one such service as of November 2017. [1] Yet while the model is often associated with frequently replenished household goods – from make-up to toilet paper to snack packs – the market is expanding to include lifestyle items and hair loss treatments. New York-based Scentbird, meanwhile, is asking why anyone would settle on a scent for life when they can try them all for a relatively low monthly ...

Canvas8

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