Limitless shopping choices and omnipresent marketing have made it difficult to assert where one stands stylistically. LOT 2046 is a subscription-based lifestyle brand that is attempting to relieve these anxieties by minimizing the decisions people need to make about their external appearance.
Whether you always look sharp in a three piece or prefer to dress down, shopping for clothes that suit you can be stressful. German fashion start-up Outfittery is offering a service that enables time-poor men to stay stylish without the hassle.
From normcore to capsule wardrobes, Gen Y has graduated from fast fashion and is going back to basics. Aussie start-up Popbasic is jumping on this movement with ‘mini monthly collections’ that can be bought as a set and delivered for free. But why would you trust Popbasic to stock your wardrobe?
The traditional buying model relied on three steps: experience a need, shop to satisfy that need, then use the product. But with 45% of shopping journeys now using mobile to discover or buy, purchasing has been integrated into people’s daily routines. How can brands adapt to this new retail reality?
Online sales account for just 17% of spending on denim in the US – no surprise given that finding the perfect fitting jeans can require multiple store visits. Levi’s aims to change that with its Virtual Stylist, a chatbot that learns a user’s ideal style and fit before making recommendations.