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  • Animojis use facial mapping to create customised avatars
  • Animojis use facial mapping to create customised avatars
    Apple (2018) ©
CASE STUDY

Animojis: interactive avatars offering playful anonymity

AR Animojis use facial-mapping software to allow users to control a customised avatar of a human, animal or ghost’s face on their iPhone X. But is this just another frivolous fad or does the popularity of animated avatars signal their important social role in online interaction?

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