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  • Animojis use facial mapping to create customised avatars
  • Animojis use facial mapping to create customised avatars
    Apple (2018) ©
CASE STUDY

Animojis: interactive avatars offering playful anonymity

AR Animojis use facial-mapping software to allow users to control a customised avatar of a human, animal or ghost’s face on their iPhone X. But is this just another frivolous fad or does the popularity of animated avatars signal their important social role in online interaction?

Location North America / Northern Europe

Scope
Launched in 2017, the Animoji uses the iPhone X’s facial mapping software to produce animated emoji videos that respond to the real-time movements of the user’s face. With Animojis, it’s easy to control a customised avatar of a human, animal or ghost’s face in augmented reality (AR) – but is it a frivolous fad or does the popularity of animated avatars signal their important social role in online interaction?

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Canvas8

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