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  • Staying in the black with a bot-assisted app
  • Staying in the black with a bot-assisted app
    Chris Benson, Creative Commons (2017) ©
CASE STUDY

Wela: helping Gen Y families manage their money

American Gen Yers have never been in so much debt – those aged 30-39 owe a combined total of $408.4 billion in student loans alone – and as they start to have families, their money worries are only growing. How can apps like Wela helping these young households tackle their financial crises?

Location United States

Scope
Gen Yers are ready to put down roots as they form their own families, yet while 82% of non-owners in the US want to get on the property ladder, many are unable to do so as they can’t afford to make a down-payment or cover the mortgage costs. [1] Faced with crippling debt and mounting money worries, could an app that enables people to understand and streamline their finances help them set and meet savings goals?

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