Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Excuse me, where would I find the wearables?
  • Excuse me, where would I find the wearables?
    Crew (2015) ©
REPORT

How do people make sense of wearables?

Wearables perform various different functions, all embedded into everyday products like watches and shoes. So, should they be positioned  as tech or jewellery in-store? Marketing professors Michael Solomon, Marzena Nieroda and Mona Mrad spoke to salespeople at major UK retailers to find out.

Canvas8