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  • A nicely-timed note can nudge a customer into action
  • A nicely-timed note can nudge a customer into action
    Парки Татарстана, Creative Commons (2017) ©
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How can handwriting make marketing more human?

Snail mail may seem outdated in the digital era, but direct mail campaigns garnered a higher response rate than any digital channel in 2016. Canvas8 spoke with Charlotte Pearce, founder of Inkpact – a handwritten marketing company – to find out why the pen can be mightier than the keyboard.

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