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  • A meaty indulgence that’s veggie-friendly
  • A meaty indulgence that’s veggie-friendly
    Impossible Foods (2016) ©
CASE STUDY

Impossible Burger: ‘clean meat’ for carnivores

The Impossible Burger uses 95% less land and 74% less water to produce compared to a regular beef patty but there’s much more to this veggie indulgence. Juicy, meaty and bloody, it’s hoping to coax stubborn carnivores over to the sustainable side, helping to preserve the planet in the process.

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