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  • How are brands championing mental wellbeing?
  • How are brands championing mental wellbeing?
    L'Oréal Paris UK & Ireland (2017) ©
CASE STUDY

All Worth It: L’Oréal turns self-doubt into self-worth

The modern world offers much to be celebrated for young adults, yet many are struggling to stay positive. The ‘All Worth It’ campaign from the Prince’s Trust and L’Oréal Paris seeks to tackle this. How is it helping anxious Gen Zers at a time when it’s easy to be bogged down by an uncertain future?