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  • Taking a Nashville novelty nationwide
  • Taking a Nashville novelty nationwide
    KFC (2016) ©
CASE STUDY

KFC Nashville Hot Chicken: local food for the nation

KFC is tapping into Gen Y’s taste for unique experiences with a limited-time offering of ‘hot chicken’ – a hyper-local dish that’s native to Nashville. While some may question the legitimacy of a chain adopting a regional favourite, how might KFC’s success impact the future of the fast food sector?

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