The craft movement has seen more and more people turning to the internet for inspiration, with many looking to cut their spending and even make money selling their creations. BuzzFeed’s Nifty aims to spark their imaginations through short instructional videos for DIY projects and life hacks.

While the past decade has seen the rise of maker culture - from crafting to hacking - DIY retailers seem to have been left out. And yet, despite a shaky housing market, the desire to improve one’s home has never been stronger. So what’s behind this mismatch, and how can brands transform into buzzing hives for a new generation of DIYers?

More than half of US homeowners think now is a good time to renovate. But with growing environmental awareness, there’s a desire for more eco-friendly home improvement. Can TreeHouse – hailed as the ‘Whole Foods of DIY’ – revolutionise the sector with a focus on education and sustainability?

With UK house prices rising, many can’t afford to buy their own place; by 2020, the cost of a home in London may exceed £550,000, meaning just 5% of people will be able to afford to buy in the city. Consequently, Generation Rent are spending less on DIY, and it could have a real impact on the sector.