Are Gen Yers splurging their cash when they should be saving? Are they really saying no to home ownership? Do they actually have no use for brick-and-mortar bank branches? Canvas8 sat down with British men and women between the ages of 18 and 35 to find out where their cash really goes.

Starting a retirement plan sounds like next level ‘adulting’, but with one in three Americans having no money in their nest egg and people living longer, it’s a vital financial consideration. Honest Dollar is hoping to provide the answer with affordable ways for SMEs to help employees start saving.

Over the past 35 years, US national debt has been steadily rising, with new analysis suggesting that the sum will equate to around $66,000 per person by 2026. This issue is now weighing heavy on young people's minds; Gen Yers are more concerned than ever about America's debt.

Young adults are not engaged with insurance, and that’s not surprising given that only 34% of Gen Y customers have had positive experiences with their insurer. So how can these companies better engage their young clientele? And what do Gen Yers expect when they purchase a policy?