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  • Have professional reviewers been given two thumbs down?
  • Have professional reviewers been given two thumbs down?
    Newthinking Communications, Creative Commons (2016) ©
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Who cares what critics think?

As professional critics lament their ebbing influence on consumers who increasingly rely on the opinions of online peers, the question is being raised of whether top-down reviewers matter anymore. Are crowdsourced reviews – a sort of ‘online word of mouth’ – the only currency that counts?