Launched in 2004, Yelp has grown to include more than 50 million businesses worldwide. And it’s transformed how people find a place to eat; we now rely on tips from internet strangers. But thanks to Yelp Elite, some of these strangers are more powerful than others. So who are these influencers?
With over 61% of people reading online reviews before making a purchase decision, it’s even more important than ever to separate the good ones from the bad. But with peer reviews and professional write-ups often having contrasting opinions, who should we trust – and why?
When shopping online, it can be difficult to know whose opinion to trust. We spoke to a group of young shoppers to find out more about how they use customer reviews and in-store advice to guide their shopping decisions.
Are you the kind of person who leaves a hotel room in a mess or takes more than the complimentary soap? The Art Series Hotel Group is turning the tables on today’s empowered consumers with reverse reviews, but can the threat of public shaming or a promise of special perks get guests to behave?
From Yelp and Square Meal to TripAdvisor and TimeOut, people are spoilt for choice when it comes to picking where to eat out. But people in the UK are four times as likely to eat at a restaurant if a friend has suggested the place than if it's recommended on social media.