Authority is slipping away from 'traditional' experts – and into the hands of celebrities. But is 'standing out' from a sea of information, products and ideas as simple as putting a famous face on a brand?
Dr. Signe Rousseau is a lecturer at the University of Cape Town. She is the author of Food Media: Celebrity Chefs and the Politics of Everyday Interference and Food and Social Media: You Are What You Tweet. She is also co-chair of Gastronomica: The Journal for Food Studies (University of California Press).