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  • What does it mean to be a Gen Yer in 2016?
  • What does it mean to be a Gen Yer in 2016?
    Janssem Cardoso, Creative Commons (2015) ©
Snapshot

A Generational Snapshot of Gen Y

Are Gen Yers really so afraid of commitment? Have they actually given up on owning a home? And what are they splashing their cash on instead? This Generational Snapshot uses statistics and case studies from the US and UK to explore how Gen Yers are approaching adulthood in 2016.

Location North America / Northern Europe

Scope
Age is just one of the ways we can categorise people. Attitudes are equally – and often more so – shaped by a dynamic range of factors, with where you’re from, how wealthy you are and basic human nature all playing a role. But generations are as relevant as ever. We define a generation as a group of people passing through life stages at the same point in time, whose attitudes and ideals have been shaped by a similar set of historical events. How has Uber altered Gen Yers’ expectations? Has being raised by helicopter parents rendered them incapable ...

Canvas8

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  • Article image Why 20-something Brits still spend when they’re skint

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  • Article image The Daily Show: America’s Gen Y lose their anchor of hope

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  • Article image UK Gen Y on Media and Entertainment

    Young and tech-savvy, Gen Yers don't play by the old rules of media consumption. But are they really keeping up with the latest TV via mobile? Have they really rejected ownership for subscription services? Canvas8 sat down with 20 Brits between the ages of 18 and 35 to find out.

  • Article image UK Gen Y on Communications

    Renowned for being ‘always on’, do Gen Yers ever take a break from their social circles? Are they addicted to Facebook? Have they really got no time for a phone call? Canvas8 sat down with Brits between the ages of 18 and 35 to find out how they really keep in touch.

  • Article image UK Gen Y on Money

    Are Gen Yers splurging their cash when they should be saving? Are they really saying no to home ownership? Do they actually have no use for brick-and-mortar bank branches? Canvas8 sat down with British men and women between the ages of 18 and 35 to find out where their cash really goes.