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  • Using behavioural science to inspire positive change
  • Using behavioural science to inspire positive change
    Rick Harris, Creative Commons (2014) ©
CASE STUDY

Promise or Pay: behaviour change for social good

You’re 33% more likely to achieve a goal if you share it with a friend, and 72% more likely if money is on the line. Promise or Pay is a platform that combines these findings from behavioural science to create a more engaging way to improve oneself while contributing to positive social change.