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  • Using behavioural science to inspire positive change
  • Using behavioural science to inspire positive change
    Rick Harris, Creative Commons (2014) ©

Promise or Pay: behaviour change for social good

You’re 33% more likely to achieve a goal if you share it with a friend, and 72% more likely if money is on the line. Promise or Pay is a platform that combines these findings from behavioural science to create a more engaging way to improve oneself while contributing to positive social change.

Location Oceania / Northern Europe / North America

That Christmas pudding still pads your waistline. That bottle of wine at dinner made you skip your morning run. Another failed diet, another broken promise to yourself. Setting health goals is tough when we’re only accountable to ourselves. One slip and a newly forming habit crumbles to pieces.

Why is it that doing something for someone else can be more motivating than doing it for ourselves? What if we did it for charity? And what it we were accountable to friends? Founded in 2013, Australian start-up Promise or Pay is harnessing findings from behavioural economics to inspire positive change ...



  • Karma influences how we give to charity Karma influences how we give to charity

    Do you believe in karma? Research suggests that your answer could impact the way you engage with charities and campaigns for social good. But it’s not all black and white – people who believe in karma don’t always respond more favourably than those who that think it’s a load of rubbish.

  • Article image ...3, 2, 1! The science of New Year’s resolutions

    After the clock strikes midnight and the champagne bottle’s emptied, January 1st welcomes the most hopeful of traditions – New Year’s resolutions. But why do they rarely last beyond January? Lizzy Pope, who studies health behaviours, explains why people find it hard to stick to their goals.

  • Article image The psychology of quitting

    From nicotine gum to e-cigarettes, the global smoking cessation-aid market was worth around $2.4 billion in 2011, and as healthcare costs soar and more people seek to give up, its value is set to grow. But when it comes to kicking the habit, what will get people to quit – the carrot or the stick?

  • Article image Kiva: charity for generation crowdfund

    Gen Y is often labelled as narcissistic and entitled – yet in 2013, 87% of them gave to charity. Over 60% of Millennials have donated via their mobiles, and they want transparency and simplicity when doing so. Are charities paying enough attention to tomorrow’s philanthropists?