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  • Blending fashion with functionality for the luxury consumer
  • Blending fashion with functionality for the luxury consumer
    Elvin, Creative Commons (2010) ©
CASE STUDY

WiseWear: smart jewellery for seniors

Wearables are often far more geek than chic, but with 72% of people wanting their tech to look good, could smart jewellery be a diamond in the rough? WiseWear’s line of connected bracelets has been created with the largely overlooked segment of fashion-conscious seniors in mind.

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