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  • Blending fashion with functionality for the luxury consumer
  • Blending fashion with functionality for the luxury consumer
    Elvin, Creative Commons (2010) ©
CASE STUDY

WiseWear: smart jewellery for seniors

Wearables are often far more geek than chic, but with 72% of people wanting their tech to look good, could smart jewellery be a diamond in the rough? WiseWear’s line of connected bracelets has been created with the largely overlooked segment of fashion-conscious seniors in mind.

Location United States

Scope
In the world of fashion, looks sell; nobody wants to buy clothes that don’t make them feel like a supermodel. And the same goes for jewellery. It’s an industry expected to be worth €250 billion by 2020, but in such a crowded sector, people want products that can sparkle a little brighter than the rest. [1]

Founded in 2013, Texas-based WiseWear aims to help women stand out with its offering of luxury smart accessories. “Our goal was to create a wearable that empowers women to feel their absolute best, without sacrificing style,” says chief operating officer Jason ...

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