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  • Making flat-pack furniture more movable
  • Making flat-pack furniture more movable
    Amanda Tipton, Creative Commons (2014) ©
CASE STUDY

Campaign: posting a sofa through your letterbox

IKEA helped Gen X quickly and cheaply furnish their first homes, but with Gen Yers struggling to get on the property ladder, they’re after something a little easier to lug around. Campaign aims to supply them with furniture that can be sent in the mail and easily folded up as they move between homes.