Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Is booking a holiday on a commute the new norm?
  • Is booking a holiday on a commute the new norm?
    Visit Helsinki (2014) ©

How do we shop for a holiday?

As travellers, we’re now more savvy and time-precious than ever before. We love short city breaks more than two weeks in the sun and prefer living like a local to holing up in hotels. Our holiday habits have changed dramatically, but how has our approach to booking a vacation shifted?

Location North America / Northern Europe

Travel has become a luxury that one in five Brits couldn’t do without, and more people than ever are heading abroad every year. [1] But everyone approaches holidays differently. Spontaneous travellers jet off at a moment's notice with no idea where they might lay their head, while meticulous explorers map out a detailed plan to maximise their holiday experience.

The journeys people make may be different, but across the board there’s been dramatic change in the ways they book and research holidays. In 2015, much of the $7.6 trillion dollar travel industry has gone online, with high ...



  • Frequent flyers turn to travel apps Frequent flyers turn to travel apps

    How do you prefer to book your holidays? Some people stick to the classic physical brochure, while more tech-savvy travellers turn to apps. But research shows that most people are sticking to the web, with preferences varying depending on how often you’re on the move.

  • Article image Marriott VR Room Service: digital postcards inspire adventure

    Since launching in 2013, Marriott’s Travel Brilliantly campaign has been pioneering the future of travel, from mobile check-in to in-room Netflix. Now, guests are able to order exclusive VR content to their rooms. How can travel brands use this tech to boost sales and strengthen consumer loyalty?

  • Article image National Geographic: curating a collection of rare retreats

    Nearly $1 trillion was spent on luxury experiences in 2012, with travel and hotels accounting for half that figure. National Geographic hopes to appeal to the world-class traveller with its Unique Lodges of the World, but how can it convince HNWIs to ignore the breadth of choices online?

  • Article image Why staycations became the new British holiday

    Just 19% of Brits are planning on packing their suitcases and heading abroad for two weeks in 2015, yet almost half have booked four short trips scattered throughout the year. Why are people ditching the two-week trip of sun, sea and sand in favour of staycations and city breaks?

  • Article image Flight Tonight: last-minute trips for spontaneous travellers

    Last-minute holidays account for around £26 billion annually, while one in three in the UK thinks they have a “spontaneous personality”. Can Flight Tonight, an app that offers the cheapest flights departing at nearby airports in just a few hours, cater to these risky travellers?

  • Article image What do people want from a flight?

    In 2013, over 3 billion passengers took to the skies. As airlines aim to make flying as simple as taking the train, could everything people would normally associate with air travel – endless queues, bad food, cramped, uncomfortable seats – be about to change for the better?

  • Spontaneous travel is on the rise Spontaneous travel is on the rise

    Most “last-minute holidays” are actually booked a few weeks in advance rather than minutes. Launched in July 2014, an app called Flight Tonight is set to change this, offering travellers the cheapest round-trip flights departing in nearby airports in as little as two hours.

  • Are friends the best travel guides? Are friends the best travel guides?

    From websites to apps, travellers are inundated with recommendations and reviews of places to eat, drink and visit. But often a scribbled note from a friend is the best guide. Founded on this idea, Travelboxe is an online friend-to-friend recommendation network.