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  • Is booking a holiday on a commute the new norm?
  • Is booking a holiday on a commute the new norm?
    Visit Helsinki (2014) ©
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How do we shop for a holiday?

As travellers, we’re now more savvy and time-precious than ever before. We love short city breaks more than two weeks in the sun and prefer living like a local to holing up in hotels. Our holiday habits have changed dramatically, but how has our approach to booking a vacation shifted?

Location North America / Northern Europe

Scope
Travel has become a luxury that one in five Brits couldn’t do without, and more people than ever are heading abroad every year. [1] But everyone approaches holidays differently. Spontaneous travellers jet off at a moment's notice with no idea where they might lay their head, while meticulous explorers map out a detailed plan to maximise their holiday experience.

The journeys people make may be different, but across the board there’s been dramatic change in the ways they book and research holidays. In 2015, much of the $7.6 trillion dollar travel industry has gone online, with high ...

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