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  • Simple skincare for beauty-conscious blokes
  • Simple skincare for beauty-conscious blokes
    EventPhotosNYC, Creative Commons (2014) ©
CASE STUDY

ZV2: luxury skincare for male beauty novices

From luxurious skincare to boutique shaving parlours, male grooming is booming. A slew of new products and services are emerging to meet the demands of time-poor, image-conscious men, but can ZV2, an expensive, hassle-free serum, become the go-to skincare brand for beauty novices?

Location United Kingdom

Scope
From luxurious skincare to boutique shaving parlours, male grooming is booming, and a slew of new products and services are emerging to meet the demands of a growing number of time-poor, image-conscious men. Since 2012, beauty and personal care launches targeted at men have increased globally by more than 70%, and skincare – including body care and facial care products – is the fastest growing area. [1]

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