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  • Can big data change the beautiful game?
  • Can big data change the beautiful game?
    Joshjdss, Creative Commons (2015) ©

How data is driving the game and the fans

The average smartphone owner reaches for their device over 150 times a day, so it’s no surprise that people can’t switch off when watching sport in stadiums or at home. With a breadth of stats and analysis available at the touch of a button, how has technology changed the fan experience?

Location North America / Northern Europe

Smartphones and tablets have taken over our lives. The average smartphone owner picks up their device at 7.31am, tapping away on it between 150 and 221 times per day depending on which study you believe. [1][2] As a result, it’s no surprise that viewers of sporting events can’t switch off and fully immerse themselves in the action.

And why should they? When a goal flies in, they reach for their phones. A contentious decision? They reach for their phones. Among Twitter users in the UK, 85% watch two or more hours of football every week, ...



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