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  • Can big data change the beautiful game?
  • Can big data change the beautiful game?
    Joshjdss, Creative Commons (2015) ©
REPORT

How data is driving the game and the fans

The average smartphone owner reaches for their device over 150 times a day, so it’s no surprise that people can’t switch off when watching sport in stadiums or at home. With a breadth of stats and analysis available at the touch of a button, how has technology changed the fan experience?

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