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  • Naked Wines delivers to stay-at-home drinkers
  • Naked Wines delivers to stay-at-home drinkers
    Fernando Mafra, Creative Commons (2008) ©
CASE STUDY

Naked Wines: a wine club for a new breed of drinkers

There’s speculation over where the UK’s alcohol industry is headed in today’s healthy, hard-working culture. With pubs closing and wine societies viewed as snobbish, Naked Wines is catering to a new breed of drinker, allowing them to order merlots and chardonnays to their door via a text.