Brits are drinking less – a drop of 16% from 2004 to 2012 – and even 16- to 24-year-olds aren’t bingeing like they once did. Rather than boozing at the pub, they're pouring a perfect pint at home. But why have drinking habits changed? What does it mean for pubs and beer brands?
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
A study by researchers at Dartmouth College and the University of Pittsburgh investigated the relation between mentions of alcohol in songs and drinking habits. Adolescents are on average exposed to 2.5 hours of music a day, with 14 references to drinking alcohol per hour.
Clubs and pubs in the UK are closing, and young people are drinking less than ever. A lack of money, advances in technology and a need for exclusivity have changed the party scene. But has staying in really become the new going out?
Lager has been Britain's drink of choice for decades. But the market is shifting away from an emphasis on volume to value – a revolution led by small-time locally-brewed 'craft lagers' like Windsor & Eton Brewery's Republika.
At the heart of the renaissance in craft brewing is the increasing thirst for lovingly crafted beers from a new breed of drinker: the 'beer hunter'. This growing tribe is looking beyond the ordinary, and searching for something more.
After releasing the world's strongest beer, punk Scottish brewer BrewDog reacted to criticism from regulators by releasing an even stronger beer, and packaging it in roadkill. This personality is exactly what keeps fans coming back for more.
Heineken is bringing the luxury of freshly poured beer into the home – without the hassle of having to brew it. But can a focus on modern sophistication and slick, simple design win over an audience accustomed to heritage and provenance?
'Vintage' used to imply authenticity – but as the definition becomes fluid, it's being applied more and more liberally. Established in 1999, Hendrick's gin is a brand without heritage that feels inherently authentic just by virtue of association.
The information age has bred a new kind of consumer who seeks variety and adventure. From its drinks to its décor, cellar bar Whistling Shop immerses visitors in Old-London heritage while offering a familiar entry point.