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  • How are Brazilians pampering their pets?
  • How are Brazilians pampering their pets?
    JiKang Lee, Creative Commons (2011) ©
CASE STUDY

Petz: the one-stop shop for animal-mad Brazilians

There are over 132 million pets in Brazil, making the country’s pet sector the second largest in the world. National chain Petz is looking to capitalise on a market that’s growing 10% annually, but how is it driving cat and dog owners out of local pet shops and into its megastores?

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