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  • Wear a bracelet and be part of the gang
  • Wear a bracelet and be part of the gang
    Jewelbots (2015) ©
CASE STUDY

Jewelbots: girls get coding with a techy friendship bracelet

There is a big gender imbalance in the tech industry; women make up just 26% of the computing workforce. Jewelbots wants to change this dynamic with programmable bracelets that make coding accessible for Gen Z girls. Can smart jewellery get girls interested in science and technology?

Location United States

Scope
It’s estimated that women make up just a quarter of the US’ computing workforce. [1] And while many barriers have fallen – from women outnumbering men at elite universities to fewer people believing gender makes a difference when running for president – the tech industry, arguably the most innovative sector of the economy, still lags behind. [2]

Jewelbots is a New York-based start-up that hopes to make coding popular among pre-teen girls with its programmable bracelets. While they may look like simple hair tie bands, Jewelbots are powerful communication tools. But can smart jewellery ...

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