Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Chinese Gen Yers are happy to leave a message after the tone
  • Chinese Gen Yers are happy to leave a message after the tone
    Kam Gan, Creative Commons (2008) ©
CASE STUDY

Tings: speaking up on China’s anonymous social network

Sending voice messages via WeChat and QQ has taken off in China as people look to save time typing and better communicate their emotions with friends and family. Anonymous platform Tings is hoping to connect people around the world through this purest form of expression.

Location China

Scope
With the aim of freeing users of anxieties around identity, Tings is an anonymous social network that provides an outlet to express people’s deepest feelings. Launched in May 2015, Tings – or Ting Shuo in Chinese, meaning ‘hearsay’ – has already gained 16,000 members worldwide despite the absence of a marketing push. What’s made the word-of-mouth network so popular?

----

...

Canvas8

Related

  • Lazy typers opt for voice memos Lazy typers opt for voice memos

    When WhatsApp introduced its one-tap record-and-send voice function in 2013, many would’ve been forgiven for wondering how much use it would get. After all, smartphones are used more as miniature computers than for actually calling people these days. But in Argentina, talking still trumps typing.

  • Go anonymous and local with YikYak Go anonymous and local with YikYak

    Social network YikYak has raised $62 million in financing from the investors who backed Google and WhatsApp. Adding anonymity and geolocation to a Twitter-like stream, could YikYak, and its gossipy intimacy, be an indication of the future of social media?

  • Whisper tracks its anonymous users Whisper tracks its anonymous users

    From Ask.fm to Secret, and from Whisper to Yik Yak, anonymous platforms that let people share or communicate in secret have seen explosive growth. But what happens if the anonymity is an illusion?  With Whisper collecting data on its users, can it regain their trust?

  • Article image Cord: getting people talking again

    The number of teens who voice call on their phones every day dropped 50% between 2009 and 2012. Just 3% of UK Millennials now use the function daily. With texts, iMessage and WhatsApp becoming the preferred method of communication, can audio message app Cord get us talking again?

  • Article image WeChat: the app you’ll never want to leave

    From messaging to social media to a marketplace to browsing the internet, WeChat is the app the does everything. While Western companies and app developers race to unbundle their services into efficient single-purpose apps, WeChat continues to add feature after feature.

  • Article image 20 Day Stranger: a social experiment in stalking

    On social media, we see what we want to see; it’s a filtered version of the real world. But a new app from MIT’s Playful Systems department aims to change that, letting you intimately share in the life of a stranger for 20 days via regular anonymous social media-esque updates.

  • Voice user interfaces are taking over Voice user interfaces are taking over

    In Spike Jonze's Her, protagonist Theodore Twombly converses with his operating system as though she was a real human. And while Her is set in the future, voice user interface is increasingly relevant to the streamlined design modern consumers have grown accustomed to.

  • Article image Sending the right message

    The explosion of interest in mobile messaging platforms has prompted heated competition to secure the largest and most loyal global user base. From LINE’s stickers to WeChat’s partnership with Lionel Messi, there’s a race to innovate, and fast.