Cord: getting people talking again

The number of teens who voice call on their phones every day dropped 50% between 2009 and 2012. Just 3% of UK Millennials now use the function daily. With texts, iMessage and WhatsApp becoming the preferred method of communication, can audio message app Cord get us talking again?

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Scope

Between 2009 and 2012, the number of teens who used their phones to actually talk every day dropped more than 50%, while a British study has found that just 3% of Millennials use voice calling for daily communications. [1][2] With text messages, iMessage and WhatsApp, mobile interactions have become focused on text- and image-based communication. In the UK, 21 billion text messages are sent a day, 50 billion messages are sent with IM, and 64 billion messages are sent through WhatsApp alone. [3][4]

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