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  • How do you get gran and grandad set up on Skype?
    Pedro Ribeiro Simões, Creative Commons (2007) ©
CASE STUDY

EasyFamily: safe and simple surfing for seniors

The presumption that Gen Y and Z are driving social media uptake is past; 63% of over 70s spend 11 to 30 hours a week online. But how do you get people familiar with Facebook family banter, Skyping the grandkids and browsing Picasa albums? Will Family Ribbon be the business to get seniors surfing?

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