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  • How do you get gran and grandad set up on Skype?
    Pedro Ribeiro Simões, Creative Commons (2007) ©
CASE STUDY

EasyFamily: safe and simple surfing for seniors

The presumption that Gen Y and Z are driving social media uptake is past; 63% of over 70s spend 11 to 30 hours a week online. But how do you get people familiar with Facebook family banter, Skyping the grandkids and browsing Picasa albums? Will Family Ribbon be the business to get seniors surfing?

Location United States

Scope
Scrolling through photos and liking posts is something we’ve come to consider the preserve of the young. We presume its Gen Y and Z driving the social media uptake. But are they? In recent years there’s been a rise in silver surfers; 92% of those over 70 don’t see age as a barrier to using the internet, with 63% spending between 11 and 30 hours a week online. [1]

Family Ribbon is a New York-based start-up that’s designed the EasyFamily app suite to bring generations together online. Its ‘safe’ bundle of easy access apps target ...

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