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  • If you can sit through a TV program without checking your phone, you're in the minority
  • If you can sit through a TV program without checking your phone, you're in the minority
    Craig Sunter, Creative Commons (2015) ©
CASE STUDY

InAiR: watching TV with a virtual second screen

If you can sit through a TV program without swiping on Tinder or sending a text, you're in the minority. 56% of Americans are ‘second screeners’. But all this extra entertainment is just a distraction from the main event. How does InAiR technology remove the need for a second screen altogether?