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  • If you can sit through a TV program without checking your phone, you're in the minority
  • If you can sit through a TV program without checking your phone, you're in the minority
    Craig Sunter, Creative Commons (2015) ©
CASE STUDY

InAiR: watching TV with a virtual second screen

If you can sit through a TV program without swiping on Tinder or sending a text, you're in the minority. 56% of Americans are ‘second screeners’. But all this extra entertainment is just a distraction from the main event. How does InAiR technology remove the need for a second screen altogether?

Location North America / Northern Europe

Scope
If you can sit through an entire TV show without swiping on Tinder, sending an email, shopping on Amazon or refreshing your Facebook feed, you’re in the minority. Watching TV while simultaneously using your iPhone, laptop or tablet is becoming a ‘majority behaviour’ in the UK, and in the US it already is. More than half of Americans are ‘screen-stacking’ – engaging in another digital activity whilst watching the telly. [1]

But isn’t all this second screening just a massive distraction from the main event? InAiR is a piece of tech from a company called ...

Canvas8

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