In a climate of increased openness, sharing has never been more intimate. Make Love Not Porn TV is a user-generated site that showcases homemade adult films. Its founder, Cindy Gallop, is out to beat the 'pornification' of sex.

It’s been described by Cosmopolitan as “Sex and the City marries Facebook”. But is women-only app Lulu, where men are ‘reviewed’ by their exes, anything more than a reversal of the increasingly prominent online objectification of women?

Whether coffee or chocolate, pizza or pencils, connoisseurship has become a pastime for the masses. But if anyone can become a connoisseur of anything, will the concept lose its mystique?

A ‘cup of Joe’ has become a staple in the American diet. At one end of the market Starbucks has made a name for itself selling flavoured coffees, and at the other end ‘gourmet’ coffee has become a daily choice for 34% of Americans. But can rare brews and a theatrical experience convince customers that Starbucks is now a contender in the ‘premium’ coffee market?