A ‘cup of Joe’ has become a staple in the American diet. At one end of the market Starbucks has made a name for itself selling flavoured coffees, and at the other end ‘gourmet’ coffee has become a daily choice for 34% of Americans. But can rare brews and a theatrical experience convince customers that Starbucks is now a contender in the ‘premium’ coffee market?
The Australian coffee shop industry is valued at over $4 billion, and independents account for 95% of all outlets - but the data-driven deals and promotions that big chains can offer pose a threat. Can digital loyalty scheme Rewardle give small coffee shop owners an advantage?
Ralph Lauren has opened his first coffee shop on the second floor of the Polo Ralph Lauren flagship store in New York City. Ralph’s Coffee will feature the designer’s private coffee blends, as well as a selection of his favourite pastries and snacks.
Starbucks are rolling out free WiFi access in their stores, soon to be teamed with exclusive hyperlocal content. In addition, the brand will supply access to popular paywalled content, such as the Wall Street Journal and The New York Times.
Tea is second only to water in terms of the number of people drinking it worldwide. The British alone drink over 165 million cups every day. But can single-batch tea grower Lalani & Co convince Brits to hand over their mugs of builders’ and become a nation of tea connoisseurs?