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  • Does it pay to rub people up the wrong way?
  • Does it pay to rub people up the wrong way?
    Bailey Weaver (2010) ©
REPORT

Is there an art to pissing people off?

According to the world of online dating, coming across as an arse to some can make others love you more. If having haters makes those who like you like you all the more, does the same psychology apply to our relationships with brands? And does it actually pay for a brand to rub part of its audience up the wrong way?

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