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  • How can brands encourage people to think about tomorrow, today?
  • How can brands encourage people to think about tomorrow, today?
    Yağmur Adam (2012) ©
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How to make people think about tomorrow, today

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?