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  • Can 200-year-old beauty secrets help modern women?
  • Can 200-year-old beauty secrets help modern women?
    spektrograf, Creative Commons (2013) ©
CASE STUDY

Tatcha: a geisha-inspired skincare brand

Often described as having flawless, porcelain-like skin, Japanese women have long been the poster models for luminous Asian complexions. Tapping into this perception among US women, Tatcha is a geisha-inspired skincare line. But can it change American attitudes to skincare?

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