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  • Can 200-year-old beauty secrets help modern women?
  • Can 200-year-old beauty secrets help modern women?
    spektrograf, Creative Commons (2013) ©
CASE STUDY

Tatcha: a geisha-inspired skincare brand

Often described as having flawless, porcelain-like skin, Japanese women have long been the poster models for luminous Asian complexions. Tapping into this perception among US women, Tatcha is a geisha-inspired skincare line. But can it change American attitudes to skincare?

Location North America / Central - East Asia

Scope
Often referred to as courtesans or concubines, geishas have long been misunderstood in western society. For instance, the kimono, which is part of traditional geisha dress, has been re-appropriated as a sexualised garment in the west, often cut down in size and worn by celebrities from Lady Gaga to Rihanna. [1] And while Memoirs of a Geisha revealed the delicate beauty of these women, some criticised the film for not dispelling the myth of the geisha as a prostitute. [2]

Inspired by the beauty rituals of Japan’s geishas, Tatcha is a line ...

Canvas8

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